Broadridge
Broadridge — the fintech that processes shareholder, trade, and regulatory data for institutional finance — had just rebranded their identity, but their website hadn't caught up. I led design on the rebuild: a brand-to-web translation, a documented component library, 14 fixed page templates plus a flexible one, and the sitemap and navigation redesign that organized it all. I also led a team of three designers across geographies and ran every client presentation and approval.
// Senior UX Design Lead @ Globant · Brand-to-web design system + 4-batch delivery with an offshore team of three
Broadridge had rebranded. The website hadn't gotten the memo.
The brand existed for print and identity but had no rules for the web — no type scale, no responsive behavior, no component states, no patterns for navigation or content. I led design on filling that gap: building the system, the templates, and the sitemap that made the rebrand finally live online.
Behind the work
I have been in the website design/dev world for 20 years now and I've learned SO much from you in the last several months. Things I never even knew I didn't know.
Challenge
Broadridge needed a brand-led website redesign that the in-house team could own and extend long after launch — not just a one-off project delivered and walked away from.
Solution
I led design end-to-end and brought the Broadridge team along with me — teaching the system inside-out so they became confident extending it themselves, without re-engaging design or dev for every new page.
Challenge
The Broadridge rebrand was print- and identity-first. There were no defined rules for web behavior — type scale, spacing, component states, interaction patterns, responsive logic.
Solution
I extended the brand into a web-first system: typographic scale, theming logic, and a documented component library that gave the website its own consistent expression of the brand without breaking the print identity.
Challenge
I led three designers across geographies on a tight delivery schedule, and was the sole point of contact for client presentations and approvals.
Solution
I structured the work into four sequential page batches so each designer could own a chunk and I could orchestrate reviews. I built the majority of the webkit myself to give the team a stable base, and ran every client-facing meeting — keeping the voice consistent and shielding the team from scope churn.
Webkit Overview
Open in Figma ↗Design
Final Homepage
Design
Final About Page
