broadridge banner

Intro

Behind the work

Broadridge needed a brand-led website redesign that the in-house team could own and extend long after launch — not just a one-off project delivered and walked away from.

Challenge

I led design end-to-end and brought the Broadridge team along with me — teaching the system inside-out so they became confident extending it themselves, without re-engaging design or dev for every new page.

Solution

Webkit Demo

Challenges & Solutions

Broadridge Homepage Concepts

Homepage Concepts

Webkit Overview

Final Homepage

Final About Page

Union Pacific Scenic Train Shot

Union Pacific Delivery Process

concepts video

Homepage

Design System

UP Design System

Design System Video Preview

About Union Pacific

The UP rebuild ran across multiple internal stakeholders, an external Globant dev team, and a steady stream of new SMEs brought in as the work scaled. Stakeholder alignment was the daily risk.

I led each working session as much through facilitation as through design — framing the purpose, the scope, and the expectations up front. New SMEs could ramp in mid-project without slowing the team down or relitigating decisions.

Homepage Redesign

mobile Homepage

Moroccanoil Banner

MO - Project Intro

Moroccanoil Project Process

MO - Card Block 1

Pattern Library

Moroccanoil Homepage Video

Moroccanoil Mobile Homepage Audit

mobile Moroccanoil Before Homepage

mobile Moroccanoil After Homepage

Minicart

Moroccanoil HP PLP Mock

Product Detail Page

Product Landing Page

Bungie - Featured Banner

Bungie Project Text 1

Bungie Project Process

Bungie Card Block 1

Bungie Homepage Video

Bungie HP Design Audit

mobile Bungie Homepage Banners

mobile Bungie Media Slider

Collection Landing Page

Bungie CLP Audit

mobile Bungie CLP Subcategories

mobile Bungie CLP Listing Grid

Rewards Landing Page

Bungie Banner

Bungie Accent Banner

Pre Order UX Cards

Pre Order UX Audit

Pre Order Re-Design